Leslie Du Plessis
UX/UI PRODUCT DESIGNER

I am responsive, discreet, and avoid pointless formalities. I do not adapt myself to my environment and can therefore be relied upon to be consistent. My focus is on doing what’s best for the business, and always being conscious of the downstream impact of my actions.

EXPERIENCE
A.TEAM, New York [Remote]
PRODUCT DESIGNEr

Oct 2022 - Present

  • A.Team is an invite-only, professional, remote marketplace of top industry builders.

  • Producing solutions informed by research, vision setting, heuristic analysis & prototyping.

  • Collaborated with researchers, product managers, and engineers to deliver mobile & web deployments to address specific customer needs.

  • Developed a proprietary design system bi-directional pipeline that updated components from both design and development’s side instantly upon noticing a change. Integrated design system
    with a headless CMS provided by Plasmic. Single source of truth was hosted on Supernova.

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SECURITEASE, New Zealand [Remote]
LEAD UX/UI PRODUCT DESIGNER

Apr 2022 - Sep 2022

  • Spearheaded the development of innovative UI/UX assets and user interaction components that greatly enhanced user experience and resulted in a 30% increase in customer satisfaction.

  • Developed design-to-code solutions to connect Figma, GitLab, Storybook & React Library.

  • Reduced overall platform page count from ~1000 to 42 high-performing forms.

HYPE.PARTNERS, Berlin  [Remote]
SENIOR UX/UI DESIGNER

Aug 2018 - Jan 2020

  • Designed a suite of UX/UI features and webpages for Hype.Partners' global platform that facilitated successful onboarding of 15+ clients in 6 months.

  • Coached fellow team members on using and maintaining the DS.

  • Standardised monthly advertising report template , achieving 70% faster document builds.

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COINEX, Hong Kong [Remote]
SENIOR PRODUCT DESIGNER

Jul 2017 - May 2018

  • Crafted 35+ user interface components to ensure a smooth, intuitive trading experience.

  • Redesigned trading dashboard for less confusion, resulting in 28% less support tickets.

  • Added to and maintained the existing design system and standardized its sitewide usage.

REBELMEDIA, South Africa
SENIOR PRODUCT DESIGNER

Feb 2011 - Jul 2017

  • As a freelancer, I’ve had the privilege of collaborating with numerous startups in a consulting capacity,
    often alongside the founders, advising on product and brand strategy, as well as SEO.

  • I have also created prototypes and MVPs, conducted user tests, and refined digital products prior to launch.

  • By installing Hubspot and automating client CRM, call centre staff each gained an extra 30 hours per week.

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Education

Graphic Design & Multimedia
DSSA - London College of Art acred (Jan 2001 - Dec 2003)

CERTIFICATIONS

Ranked in the top 1% on LinkedIn Seo skills test.

Awards

Award for Best Business Improvement & Innovation
Osiris Trading · 2009

Award for Most Valuable Contribution by a Single Employee
Osiris Trading · 2009

Award for Continual Excellence & Dedication
Issued by Osiris Trading · 2008